Internet marketing
Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.
Internet marketing can enhance branding of your company and products, attract more people to your website, and increase customers for your business. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
If you are not on the ...
Trends in number of web servers and host names
In the December 2009 233,848,493 web sites could be found on the Internet, an increase of 212k since last month.
Over the last 12 months, NGINX has shown the most consistent growth out of all of the top Server Vendors. Since this time last year, it has grown by 12.9M hostnames, which is only slightly below that of Apache's growth of 13.3M. In terms of market share, ...
Interesting Google AdWords statistics
Hundreds of thousands of businesses advertise on Google AdWords but 80% of Google’s US revenue comes from about 1.5% of the advertisers. Your business, like ours, is probably in the latter part.
The overall industry average click fraud rate in Q2 2009 was 12.7%. That’s down from 13.8% for Q1 2009 and from the 16.2% rate reported for Q2 2008. (Click fraud is a type of Internet ...
Facebook advertising
On September 15th 2009, Mark Zuckerberg announced that Facebook "now serves 300 million people across the world." It seems the site's growth hadn't exactly come to a stop, either, as about a month and a half later, stats indicate the number of users has risen to at least 325 million.
Search engine providers
Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model.
In February 1998 Jeffrey Brewer of Goto.com, a 25-employee startup company (later Overture, now part of Yahoo!), presented a pay per click search engine proof-of-concept to the TED conference in California. This presentation and the events that followed created ...
Pay per click
Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Cost per click (CPC) is the amount of money an advertiser pays search ...