Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.

Internet marketing can enhance branding of your company and products, attract more people to your website, and increase customers for your business. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.

• If you are not on the Internet you do not exist. Have an attractive web site for visitors using regular desktop and mobile platforms. Your web site must be specifically designed to sell your services and products.
• Pay attention to the “image”. Be attractive and clean at the same time.
• Start with a web promotion plan and an cost-effective web design and development strategy. Think ahead.
• Choose appropriate domain name and reliable web hosting service.
• Be familiar with the new marketing technologies of search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and socia media and Web 3.0 strategies.
• Get ranked at the top in major search engines, and practice good Search Engine Optimization (SEO) techniques.
• Learn to use Email, VMail, Podcast… and mobile phone marketing effectively.
• Dominate your marketing niche with affiliate, reseller, and associate programs. Find crosslink partners.
• Request an analysis from an Internet marketing coach or Internet marketing consultant to optimize your online presence.
• Register on social networks. Provide online customer service.
• Publish articles or get listed in news stories.
• Write and publish online press releases.
• Facilitate and run contests and giveaways via your web site.
• Blog and interact with your visitors. 

Marketing strategy is usually the final process of business plans for small and medium sized businesses.

Your plan must include both short-term and long-term strategies in order to succeed.

From the above mentioned tools the short term marketing strategies are those that bring you a temporary boost in traffic. Short term marketing strategies include online campaigne, purchasing advertising from Google, Microsoft, Yahoo, Facebook…, email and message board promo… 

Long term marketing strategies are those that bring you a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road. Long term marketing strategies include:

•  opt-in lists,
•  blogging,
• social networking sites (Facebook, Twitter…),
• social bookmarking sites,
• giving away freebies,
• article marketing…

Using both short-term and long-term strategies, you can drive a steady stream of targeted traffic to your web site.

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