Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

Pay per click is proven highly effective, paid search has become a very competitive marketplace:

• Effective campaigns and higher ROI.
• Advanced technologies track, monitor and boost performance.
• Competitor insight and online activity analysis.
•  Access to a dedicated account manager.
• Set your own budget.

In the flat-rate price model, the advertiser and publisher agree upon a fixed amount that will be paid. Please note that in many cases the publisher has a rate card that lists the CPC within different areas of their website or network.

These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.

In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.

We work on a month-to-month basis and there is no need to sign a complicated contract. Our clients usually stay with us based on the increased performance in their online advertising. In fact, if you are doing your own pay per click management; we’ll guarantee improving your results in the first month.