JabJab is a Search Engine Marketing service. From small to middle sized, and up to the large corporations.
But for only to those, who seek measurable & highly targeted advertising, and make consciuos decision.
For those, who have realised, the internet is well beyond e-mail, and static websites.
- Pay-Per-Click Advertising Management
- Google AdWords campaign management
- Yahoo or MSN adCenter campaign management
- Banner ads in Google AdWords Content Network
- Google Analytics management (for campaign optimalization)
Please note: SEO (Search Engine Optimalization) is not inlcuded in the service list. However we know the methods and how it works, but we believe in specialization. Our goal is to be the best at what we do, even if it means narrowed list of services.You might find an “all-in-one agency”, but our focus is different.
The Pay-Per-Click advertising is a cost effective, and highly targeted way of reaching the target audience.
The matching mechanism is easy in theory, but complicated in real life.
In an easy approach, with PPC campaigns we are targeting those, who actively search or browse in a given subject.
Matching in search is based on the query the user types into a search engine. But PPC marketing is now goes far beyond search, it is more like relevancy advertising. Since anyone who is interested in a certain subjest is NOT simply searching ONLY, but more, browsing in a subject, let it be purchasing a car, or trying to find a service.
There is one more important characteritic of PPC, it is the pricing method.
Pricing is based on clicks (so we pay only for actual visit, not ad appearance), and it is a bidding process every time a search query is served from a Search Engine’s server. Also, it is variable in pricing when an ad view and click happens in a website. Today, PPC advertising is the most targeted, most cost-effective, result oriented, and real-time advertising opportunity.